BCCI announce Adidas as new kit sponsor for Indian team

Ahead of the World Test Championship finale and ODI World Cup, the Board of Control for Cricket in India (BCCI) has announced a new deal with sports brand Adidas as the new kit sponsor of the Indian team.

BCCI secretary Jay Shah confirmed this on Twitter and welcomed one of the world’s leading sports brands on board. Even though the details of the new deal are yet to be released, a long-term deal is expected.

“I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas,” Jay Shah tweeted on Monday morning.